Since 2014, the Noeudvembre campaign ( ) has aimed to raise awareness among Quebecers about prostate cancer and to raise donations in support of the 12 men diagnosed per day across the province. Each year in November, more than twenty ambassadorial personalities mobilize to promote the cause and encourage the public to wear the chic PROCURE bow tie created by renowned Quebec designer Philippe Dubuc.

Since its inception, Noeudvembre has generated over 200 million media impressions and helped PROCURE raise $ 3 million for the fight against prostate cancer - the most common cancer in men.

You can use the PROCURE store site for any purchase of more than 10 knots or for a purchase of knots from previous years.