PROCURE's Bowvember campaign celebrates its 10th anniversary this year!
Since its inception, the Bowvember campaign has enabled PROCURE to raise nearly $5 million for the fight against prostate cancer – the most common cancer in men and diagnosed in 19 Quebecers every day.
With the main objective of raising Quebecers' awareness of this disease by breaking silence and taboos, this well-known campaign funds world-class research projects and support services for affected men and families.
PROCURE is privileged to be able to count on several ambassadors to promote the cause and encourage the public to wear the PROCURE bow tie, created by renowned Quebec designer Philippe Dubuc, throughout the month of November.
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